For this time my lecturer ask me to answer several question about 5 generic competitive strategies...
1) Broad cost-leadership:
IKEA : which is they promote with low price strategy and innovatively designed furniture.
2) Focused cost-leadership
MYDIN : they offer wholesale prices all year round that could easily for customer get from branches company
3)Broad differentation
OLD TOWN KOPITIAM : they own have taste of coffee that are not easily copied and different with their competitors
4)Focused differentation
BONIA : provides a wide variety of high quality leather and fashion products through innovative and creative marketing activities and offer niche customer needs.
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